Privacy policy

Privacy Policy
Effective Date: 14th October 2025
Last Updated: 14th October 2025

Purple AI Lab, incorporated in Delaware, United States (“Purple AI Lab,” “we,” “us,” or “our”), is committed to safeguarding the privacy and security of individuals whose personal data we collect, process, and store in connection with our websites, AI-powered applications, enterprise platforms, and related services.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with applicable data protection and privacy laws, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) (where applicable), and other relevant global and U.S. data protection frameworks.

 
1. Scope of the Policy
This Privacy Policy applies to all individuals and entities who access, use, or interact with our:

Websites and web applications
Software and mobile applications
AI-powered platforms and APIs
Consulting, custom development, and managed services
This includes our clients, prospective clients, partners, users, and other stakeholders engaging with Purple AI Lab.

 
2. Information We Collect
We may collect and process the following categories of personal data:

Identity Data: Full name, company name, designation or title
Contact Data: Email address, phone number, mailing or business address
Technical Data: IP address, browser type, operating system, and device identifiers
Usage Data: Information on interactions with our websites, applications, and digital services
Transactional Data: Records of purchases, subscriptions, invoicing, and payment history
AI Input Data (if applicable): Text, files, or other content you provide for AI model training, testing, or customization
Employment Data (for recruitment): Resumes, education, and employment history
We do not knowingly collect personal data of children under 18 years of age, unless explicitly permitted under applicable law and with verified parental or guardian consent.

 
3. How We Use Your Data
We use your personal data for the following purposes, in compliance with applicable law:

To deliver, operate, and maintain our software, AI tools, and digital services
To personalize user experience and improve system performance
To manage customer relationships and fulfill contractual obligations
To communicate service updates, announcements, and administrative information
To ensure compliance with applicable laws and regulatory requirements
For internal analytics, research, and product development
For recruitment, partnerships, and vendor management
 
4. Data Sharing and Disclosure
We do not sell or rent your personal data. However, we may share information with:

Service Providers and Vendors: Including cloud service providers, payment processors, and communication platforms, who are contractually bound to safeguard your data
Affiliates and Partners: Under strict confidentiality and data protection agreements
Legal Authorities: When required to comply with legal obligations, regulatory requests, or court orders
 
5. Data Security
We employ appropriate technical and organizational security measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption, access control, firewall protection, and secure development practices consistent with industry standards.

 
6. Data Retention
We retain personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Upon your request or account deactivation, we will delete or anonymize personal data within 30 days, unless longer retention is required by law or contractual obligations.

 
7. International Data Transfers
Your information may be transferred to and processed in countries outside your jurisdiction, including the United States and other locations where our partners or servers are based. We ensure that all such transfers comply with applicable data protection laws through appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent protective measures.

 
8. Your Rights
Depending on your location, you may have the following rights:

Right to access and obtain a copy of your personal data
Right to correct inaccurate or incomplete data
Right to withdraw consent at any time
Right to request deletion (“right to be forgotten”)
Right to restrict or object to processing
Right to data portability
Right to lodge a complaint with a relevant supervisory authority
You can exercise these rights by contacting us at [email protected].

 
9. Cookies and Tracking Technologies
Our website may use cookies, web beacons, and similar tracking technologies to enhance user experience, analyze usage patterns, and improve our services. You can adjust your cookie preferences or disable tracking through your browser settings.

 
10. Third-Party Links
Our platforms may include links to third-party websites or external platforms. We are not responsible for their content, security, or privacy practices. We recommend reviewing their respective privacy policies before engaging with them.

 
11. Policy Updates
We may update or modify this Privacy Policy from time to time to reflect legal, technical, or business changes. Updates will be posted on our website with a revised effective date. Continued use of our services after such updates constitutes acceptance of the updated policy.

 
12. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or our data handling practices, please contact us:

Data Protection Officer (DPO)
Purple AI Lab
Delaware, United States
[email protected]